There are a lot of nuances that come with running a venue — whether that be a boutique hotel, resort chain, event center, or restaurant — that can make things complex for a property manager. Pulling together an event using manual processes and overwhelming to-do lists can have a negative impact on the execution of the event, the guest experience, and potential revenue.
This is where venue management software plays a pivotal role. Also known as event planning software, this cloud-based technology automates processes in hotel events, sales and catering, and Meetings, Incentives, Conferences, and Exhibitions (MICE) bookings. Using the power of data, venue management software gives venues direct insights into event trends, guest preferences, and operational performance. A primary example of a solution like this is Event Temple.
When coupled with a data-driven marketing tool, venues see the full benefits of using data to improve customer experiences and significantly boost revenue. Guest data and automated marketing solutions like Ascent360 ingest all the data that exists in your venue systems, cleanses and enhances it for accuracy, and seamlessly creates targeted segments based on preferences, behavior, demographics, and more.
Combining an integrated marketing tool with a venue management solution creates a cohesive data-driven strategy that enhances your marketing, improves experiences, and drives more revenue.
Venue management software helps you get more done with significantly less work. It allows you to see where time is being allocated and determine what is generating business for your properties, whether that be sales and catering, renting out rooms, or hosting conferences.
Here are a few of the primary features of event management software:
With all these features at your disposal, venue management software provides a unified platform that gives you visibility into all aspects of an event. You can manage event details all in one place, reduce errors, save time, and create a better experience.
Building an efficient and effective sales pipeline relies heavily on data and how you communicate with your guests. Venue management software integrates seamlessly with Ascent360, a customer data platform (CDP) that combines all your data for a unified view of every customer.
With a crystal-clear picture of your guests and their interactions with your properties, you can use that information to create dynamic segments and build hyper-targeted marketing campaigns across SMS, email, paid ads & direct mail, which in turn leads to more direct bookings, increased revenue, repeat business, and higher guest satisfaction.
Some of the primary benefits of integrating with the Ascent360 CDP include:
How you talk to your guests matters — a generic, one-size-fits-all marketing message will have a lackluster effect on your event experiences — and where and when you talk to them matters too. A CDP like Ascent360 helps you identify your guests’ preferred channels, whether that’s email, SMS, direct mail, or paid ad campaigns, to meet them where they are. This will ultimately increase engagement and drive more bookings and revenue.
Ascent360 offers proven-effective, easy-to-build campaign templates that speak directly to your guests, depending on lifecycle stage, such as Post-Event, Pre-Arrival, and Lapsed Customer Win-Back.
Working together, Event Temple’s venue management software and Ascent360’s customer data and marketing automation platform complement each other to offer unparalleled efficiency and insights. The power of data cannot be understated — the more clearly you can see and use your data, the easier it is to optimize the event experience, drive bookings, and boost revenue.