As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at scale. So why aren’t you seeing results?
If you’re like most businesses, you realize the massive potential of email marketing, but you don’t know how to capture it. Today’s customers are bombarded with ad hoc, generic messages from every company under the sun. This prompts disengagement, “unsubscribe” clicks and the dreaded automatic “spam” filtering. You know you need to deliver targeted, personalized emails to cut through the clutter, but you simply don’t have the tools.
Your most valuable customers are the ones who recently bought from you. To serve them the offers and messages that will resonate, you need to easily retrieve post-purchase data. However, this rich, valuable information is lost in one of your many disparate software systems. Despite all your hard work sending customer emails, your open and click-through rates are suffering.
But what if there was a better way? What if you could leverage that rich information locked away in your own platforms to identify your target audience and send them personalized emails in a timely fashion? And what if you could automate your campaigns, freeing you up to focus on your business?
Now you can. The Ascent360 customer data platform (CDP) offers an easy way to deliver the right emails to the right customers at the right time. By combining accurate purchase data with valuable demographic information retrieved from your own systems, the CDP will identify the customers you want to reach; serve them the right post-purchase data; and create effective, personalized emails and targeted offers. This sends open rates skyrocketing, driving revenue and repeat purchases. Best of all, these processes are automated — so you can spend time on what really matters, such as strategy and customer experience.
At Ascent360, we call these automated smart sequences “plays.” Why? Drawing upon our years of marketing expertise, these plays are tried and tested to run the right way every time. In fact, Ascent360 customers who use marketing plays see email open rates of 40-50% — more than double the industry average of 15%.
Take one of our customers, a successful children’s bicycle retailer, as an example. They knew there was an 18- to 24-month gap between most bike purchases, when young riders quickly grow from pedal-less “toddler” cycles to single-gear and multi-gear bikes. But the retailer didn’t have an easy way to identify these buyers and entice them to make their next purchase.
Using Ascent360, the retailer now runs automated plays that pull data on the purchase date, product and customer, sending personalized messages and special offers to buyers who are due for an upgrade. The result? Huge increases in email open rates; time- and cost-savings for staff; and a return on investment of 5-10x for the Ascent360 platform.
So what are you waiting for? Contact us for a demo of Ascent360, and we’ll provide you with a free assessment, including three suggested plays. Take your email marketing to the next level — and multiply the power of the data you already have.