2020 proved to be a big a year of tremendous growth for the Calgary-based bike retailer, The Bike Shop. To continue the positive momentum, the retailer was eager to find a marketing solution that would support their outstanding and personalized service to all of their existing and new customers through the pandemic and beyond. To shift their growth marketing goals into high gear, The Bike Shop selected Ascent360.
In this article we dive into how our latest customer, The Bike Shop, plans to utilize the Ascent360 marketing platform to sustain customer engagement and bike sales growth.
Established in 1972 in a centrally located Calgary, Alberta store, The Bike Shop now includes three stores as well as an ecommerce shop that serve customers throughout Alberta.
The Bike Shop stores stock full stables of bikes for every type of rider, but the retail chain has a reputation as the go-to store in the Calgary region for high-end mountain bikes. Plus, they placed the largest booking order ever with Rocky Mountain Bikes and is also the top Rocky Mountain Bikes dealer in Canada.
The pandemic has impacted businesses of all types and sizes. Fortunately for the shop, business is booming as they have seen big sales over this last year - a whopping 400% growth in 2020. Further, “in some months we saw over 1000% growth,” said Jon O’Krainetz, eCommerce Manager at The Bike Shop.
Customers continue to choose The Bike Shop for their welcoming environment and the staff's commitment to providing outstanding service. “We’re all cyclists here at The Bike Shop and our entire staff is passionate about bikes and spreading the love of riding,” explained O’Krainetz. “Our primary concern is providing the same level of service no matter the size of the order. I think our customers see that an appreciate it.”
With such high growth and ongoing pandemic-related communication challenges, The Bike Shop was seeking a proven solution to stay in touch and easily communicate with customers.
“Based on our recent success, we have some ambitious growth plans. What we like about Ascent360 is that it gives key parts of the business a voice. The fact that [Ascent360] easily integrates with our Ascend POS and BigCommerce systems was an added bonus.”
- Jon O’Krainetz, eCommerce Manager at The Bike Shop.
With over 100 integrations to POS, ecommerce, and other biking retail systems, Ascent360 can now enrich The Bike Shop's customer data. Further, O’Krainetz explains, "I mean [Ascent360] not only enables our ecommerce department to easily send out targeted offers for clothing or accessories, but our service department can also send reminders and incentives to new bike owners.
In addition to the ability to send targeted offers, The Bike Shop gets access to Ascent360's library of proven, automated marketing campaigns to share high-impact messages across email, mobile, ads, Facebook and Instagram.
From Ascent360's CEO, Scott Buelter:
“The Ascent360 Data Driven Marketing Platform gives The Bike Shop’s teams access to deeper data and the ability to easily create targeted and automated post-purchase campaigns. That will help The Bike Shop extend its stellar service levels into its ongoing marketing efforts and make the most of its customer database, since 65% of revenue generally comes from current customers.”
If your bike shop is looking to authentically engage with customers, build strong relationships, and increase bike sales in 2021, request a personalized demo of Ascent360's data driven marketing platform below.