Recently, accesso announced their newest strategic partnership with Ascent360, the leading all-in-one Customer Data & Marketing Automation Platform (CDP) that helps ski resorts, attractions, and cultural venues maximize ticket sales, drive repeat visits, boost revenue, and improve the overall guest experience.
This strategic partnership allows both companies to combine their unique and invaluable strengths to help our clients succeed. The technology solutions at accesso, namely accesso Siriusware and accesso Paradox, coupled with Ascent360’s data driven marketing platform will lead to significantly better guest insights and enhanced engagement.
As Stephanie Cloud, Vice President of Partnerships at accesso, said, “We’re excited to team up with Ascent360! Together, we’re combining our solutions with their customer data expertise to help ski resorts, attractions, and cultural venues build strong guest connections, boost loyalty, and grow revenue.”
The Value Behind the Partnership
With seamless integration between accesso Siriusware, accesso Paradox, and Ascent360, users gain a complete, 360-degree view of your guests, their preferences, and how they engage with your brand (i.e. email, SMS, social media, etc.) Using enhanced data, audience segmentation, automation, and an omnichannel approach, you can more easily maximize revenue, drive guest loyalty and retention, and increase engagement—ultimately resulting in the ideal guest experience.
The primary value to clients through this partnership falls within the following components:
- Maximizing revenue — Strategically use data insights to target new and returning guests, building revenue-generating campaigns across channels like email, SMS, direct mail, or paid ads.
- Driving guest loyalty & retention — Develop hyper-personalized campaigns on preferred guest channels that encourage repeat visits using data, segmentation, and automation.
- Enhancing guest engagement — Tailor guest experiences across every touchpoint, using guest preferences and behavior to build automated campaigns that will meet them where they are throughout the entire experience.
This value comes from the ability to build hyper-focused audience segments and tailor your marketing campaigns to each of your guests, at scale. With the combined power of Ascent360’s turnkey data driven platform and accesso’s innovative technology solutions, the possibilities are endless!
Breaking Down How accesso and Ascent360’s Solutions Work Together
Accesso:
At accesso, unique venues don’t have to settle for cookie-cutter technology. The accesso Siriusware point of sale ticketing system can provide customized solutions for every location and provide insights into your guests and operations. Choose only the sales points or modules you need—with accesso Siriusware, everything lives in a centralized database for easy tracking, and an intuitive interface makes transactions less time-consuming.
Similarly, accesso Paradox is an all-in-one solution built for ski and four-season resorts to increase your revenue per visitor, improve the guest experience, optimize operations, and get the most out of every season. These robust tools help you serve every type of guest and keep them coming back.
Ascent360:
The Ascent360 CDP delivers a complete, 360-degree view of your guests. Whether through SMS, email, direct mail, or paid ads, Ascent360 helps you identify guest preferences, segment audiences, and automate hyper-targeted marketing campaigns. From pre-arrival messaging to post-departure engagement and season pass renewals, you can efficiently manage it all from one platform, while driving more revenue and delighting guests.
Accesso + Ascent360:
The Ascent360 Guest Data & Marketing Automation Platform integrates directly with accesso systems to enrich, de-dupe and activate your data, empowering you to send hyper-segmented, automated campaigns to every type of guest, from VIP to first-time visitors. Through the power of combined solutions, you can rest easy knowing that you always have the most up to date and reliable data at your fingertips with which you can easily create a unified and memorable guest experience.
"We are thrilled to be partnering with accesso. Through the power of combined solutions, we look forward to helping clients enrich, de-dupe, and activate their guest data across accesso Siriusware and accesso Paradox.” Said Heather Knutson, SVP of Sales & Marketing at Ascent360. “Users are able to create more meaningful connections with their guests via segmented, automated marketing which results in increased revenue and retention."
Forward-Looking Vision
This partnership between accesso and Ascent360 reflects a shared commitment to continuous innovation and improvement in the guest engagement space. We aim to evolve alongside our clients and help them succeed in a competitive and ever-changing landscape. The bread and butter of our clients’ businesses is their guests, and our goal is to provide them with the tools they need to significantly improve their guest’s experience, keep visitors coming back, and subsequently grow revenue—because when our clients succeed, we succeed.
Learn more about Ascent360, accesso, and our strategic partnership to uncover how we are helping ski resorts, attractions, theme parks and cultural venues drive the industry and their business forward!
