Secrets to Sophisticated Segmentation

For anyone who is either dipping their toes into the world of segmenting data or has considered...

Turning One-Time Buyers into Lifelong Customers Using Data-Driven Marketing

The bike industry is booming right now, and so many retailers are wondering how to maintain...

How Ski Resorts Can Use Data-Driven Marketing to Maximize Engagement with All Types of Guests

Providing an outstanding guest experience is an important area of focus for the ski resort...

A Look Inside CABDA: Communicating with Today’s Customer and Meeting Them Where They’re At

We know that many bike retailers are unable to travel right now and may not have been able to...

Enhance Your 1st-Party Data Strategy with Ascent360

There is a lot to catch up on if you haven't been keeping up with industry changes surrounding...

How Collecting the Right Data Creates a More Engaging Customer Experience

There is no question that “batch and blast” email marketing is becoming increasingly less...

The Importance of Capturing Quality Data

Data can tell powerful stories and can enable an organization to produce amazing results, but...

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that...

How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

What bike would you choose for a ride with really steep hills or climbs; an old-school 10-speed...

Four Best Practices to Optimize Email Deliverability

Email is a beloved channel. In fact, upwards of 90% of marketers rely on email to distribute...