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How Collecting the Right Data Creates a More Engaging Customer Experience

Email Marketing

How Collecting the Right Data Creates a More Engaging Customer Experience

The Importance of Capturing Quality Data

Marketing

The Importance of Capturing Quality Data

The Benefits of Audience Segmentation for Email Marketing

Email Marketing

The Benefits of Audience Segmentation for Email Marketing

How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

bike marketing

How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

Four Best Practices to Optimize Email Deliverability

Email Marketing

Four Best Practices to Optimize Email Deliverability

bike marketing

Email Marketing

How Collecting the Right Data Creates a More Engaging Customer Experience

There is no question that “batch and blast” email marketing is becoming increasingly less effective at capturing an audience — let alone retaining customers. Every day, the inboxes of consumers...

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Marketing

The Importance of Capturing Quality Data

Data can tell powerful stories and can enable an organization to produce amazing results, but only if the right data is captured at the right time. If that doesn’t happen, the results wane and the...

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Marketing

Email Marketing

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that effectively segmenting your audiences isn’t easy. Especially if you’re using a spreadsheet and don’t have...

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bike marketing

How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

What bike would you choose for a ride with really steep hills or climbs; an old-school 10-speed with friction downtube shifters or a modern carbon-fiber bike with an 11 or 12-speed cassette and...

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Email Marketing

Four Best Practices to Optimize Email Deliverability

Email is a beloved channel. In fact, upwards of 90% of marketers rely on email to distribute content to customers.[1] And they should be—there are 244.5 million email users in the U.S. and over...

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Customer Journey Mapping for Email: Why it’s Critical and How to Start

Aligning your marketing to the customer journey is a frequent topic in webinars, marketing conferences and industry chit-chat. And the idea is relatively simple: by adapting your marketing to your...

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How Ascent360 Helps Maintain Customer Consent Preferences

It is not a surprise that people do not like to receive unsolicited email communication. Sending unsolicited email has also grown increasingly risky. In recent years, governments in Canada and the...

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Marketing

Jewelry

A Jewelry Retailers Guide to Data Driven Marketing

The retail landscape shifted dramatically under jewelry retailers’ feet in the past year. Between pandemic-related lockdowns and evolving customer shopping habits, keeping customers engaged has...

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The Bike Shop Fuels Customer Growth with Ascent360

2020 proved to be a big a year of tremendous growth for the Calgary-based bike retailer, The Bike Shop. To continue the positive momentum, the retailer was eager to find a marketing solution that...

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Introducing A360 Plays: Automated Campaigns for B2C Marketers

Most marketers know that targeted, personalized, and timely messages drive higher engagement, conversion, and lifetime value from customers, but aren’t sure where to begin. The Ascent360 Platform...

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