How a CDP Can Drive Revenue for Hotels and Resorts

Hotels and resorts cater to a diverse range of guests (vacationers, business travelers, families,...

CRM or CDP? Which One Does Your Business Need

Customer Relationship Management (CRM) and Customer Data Platform (CDP) are terms that are used...

Customer Data Platform Vs. Customer Relationship Management Software

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech...

How Ascent360 And A Customer Data Platform Can Power Your 2018 Growth

Power Your 2018 Growth Are you looking into 2018 desiring to power your company’s growth, but not...

The Difference Between A CDP And An ESP

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic...