Marketing

The Importance of Capturing Quality Data

Data can tell powerful stories and can enable an organization to produce amazing results, but only if the right data is captured at the right time. If that doesn’t happen, the results wane and the...

Marketing

Email Marketing

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that effectively segmenting your audiences isn’t easy. Especially if you’re using a spreadsheet and don’t have...

Marketing

Jewelry

A Jewelry Retailers Guide to Data Driven Marketing

The retail landscape shifted dramatically under jewelry retailers’ feet in the past year. Between pandemic-related lockdowns and evolving customer shopping habits, keeping customers engaged has...

Blog

Ascent360

Marketing

Smart Plays for Better Email Marketing With Ascent360

As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at...

Blog

Marketing

Ski Marketing

Ascent360 and Liftopia Join Forces to Help Resorts Enhance Guest Experiences

About Our Partnership

Ascent360, a leader in the Customer Data Platform (CDP) space, is excited to announce its new partnership with Liftopia.  Liftopia is a commerce solution that makes it easier...

Blog

Marketing

Email Marketing

Not All Email Subscribers Are The Same

And With Recent Regulations, Be Sure To Know The Differences In Your Email List

Are You Looking At Email Statistics Enough?

Communicating to your customers is more important than ever and email...

Blog

Marketing

Are You Ready For GDPR Regulations?

What You Need To Know And How Ascent360 Is Helping

General Data Protection Regulation (GDPR)

On May 25th, the new privacy law for the European Union (EU), known as the General Data Protection...

Blog

Marketing

CDP

CRM

Customer Data Platform Vs. Customer Relationship Management Software

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have...

Blog

Ascent360

Marketing

Understanding The Ascent360 Customer Analytics Tool

From data to dashboards, our customer analytics tool enables a brilliant analytical experience that your entire team can benefit from. It allows the creation of custom reports and metrics that...

Blog

Ascent360

Marketing

How To Use Data To Identify Your Best Customers

Quantity Or Quality?

Imagine placing an ad in a newspaper or online of your most ideal customer. What would it look like? Would their proximity be 30 miles from your retail location? Would they...