Building Proficiency in Segmentation and Audience Building

Your guests all have unique needs, and it’s important to use what you know about them to build...

Ascent360 vs. Other Marketing Automation Platforms

At Ascent360, our vision is to bring affordable, human-centric data driven marketing to retailers,...

What is an RFM Score and What Does It Tell You About Your Customers?

At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by...

Loyalty Program vs Loyalty Marketing: Which One is Right for You?

Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For...

Convert More Customers with Proven-to-Perform Landing Pages

When it comes to converting customers, landing pages are an extremely useful tool for guiding...

Creating Customer Loyalty in the Face of Supply Shortages & Price Increases

Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Kristin Carpenter,...

The Importance of Capturing Quality Data

Data can tell powerful stories and can enable an organization to produce amazing results, but only...

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that effectively...

A Jewelry Retailers Guide to Data Driven Marketing

The retail landscape shifted dramatically under jewelry retailers’ feet in the past year. Between...

Smart Plays for Better Email Marketing With Ascent360

As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment...