The Road to Data Driven Marketing

In order to stand out and provide your customers with a truly personal, unrivaled omni-channel...

The Importance of Email Deliverability and Your Sender Reputation

Sending highly personalized, value-packed emails to your customer base using data-driven marketing...

How to Make Sophisticated Marketing Simple

Email marketing has changed significantly since its beginning, but it is still one of the best ways...

Email Isn't Dead: How To Make Your Emails Stand Out

In today’s ever-changing era of marketing, you’ll sometimes hear people claim that email marketing...

High-Impact Marketing Campaigns Every Retailer Should Use in 2022

Marketing campaigns in today’s retail world are requiring an ever-increasing amount of...

Secrets to Sophisticated Segmentation

For anyone who is either dipping their toes into the world of segmenting data or has considered...

A Look Inside CABDA: Communicating with Today’s Customer and Meeting Them Where They’re At

We know that many bike retailers are unable to travel right now and may not have been able to...

Enhance Your 1st-Party Data Strategy with Ascent360

There is a lot to catch up on if you haven't been keeping up with industry changes surrounding...

How Collecting the Right Data Creates a More Engaging Customer Experience

There is no question that “batch and blast” email marketing is becoming increasingly less effective...

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that effectively...