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Email Marketing
How Collecting the Right Data Creates a More Engaging Customer Experience
There is no question that “batch and blast” email marketing is becoming increasingly less effective at capturing an audience — let alone retaining customers. Every day, the inboxes of consumers...
READ MOREMarketing
Email Marketing
The Benefits of Audience Segmentation for Email Marketing
Marketers today understand the importance of customer segmentation. The problem is that effectively segmenting your audiences isn’t easy. Especially if you’re using a spreadsheet and don’t have...
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Four Best Practices to Optimize Email Deliverability
Email is a beloved channel. In fact, upwards of 90% of marketers rely on email to distribute content to customers.[1] And they should be—there are 244.5 million email users in the U.S. and over...
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Marketing
Email Marketing
Not All Email Subscribers Are The Same
And With Recent Regulations, Be Sure To Know The Differences In Your Email List
Are You Looking At Email Statistics Enough?
Communicating to your customers is more important than ever and email...
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Ascent360
Marketing
Email Marketing
How To Maximize Your Black Friday & Cyber Monday Sales
Black Friday, Cyber Monday Best Practices
Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both...
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