Secrets to Sophisticated Segmentation

For anyone who is either dipping their toes into the world of segmenting data or has considered...

A Look Inside CABDA: Communicating with Today’s Customer and Meeting Them Where They’re At

We know that many bike retailers are unable to travel right now and may not have been able to...

Enhance Your 1st-Party Data Strategy with Ascent360

There is a lot to catch up on if you haven't been keeping up with industry changes surrounding...

How Collecting the Right Data Creates a More Engaging Customer Experience

There is no question that “batch and blast” email marketing is becoming increasingly less effective...

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that effectively...

Four Best Practices to Optimize Email Deliverability

Email is a beloved channel. In fact, upwards of 90% of marketers rely on email to distribute...

Not All Email Subscribers Are The Same

And With Recent Regulations, Be Sure To Know The Differences In Your Email List Are You Looking At...

How To Maximize Your Black Friday & Cyber Monday Sales

Black Friday, Cyber Monday Best Practices Two of the most important holiday shopping days of the...