Understanding (and Complying with) SPAM Law Authority

As part of your email marketing strategy, it’s important to understand email permission and SPAM...

How a CDP Can Drive Revenue for Hotels and Resorts

Hotels and resorts cater to a diverse range of guests (vacationers, business travelers, families,...

Helping Bicycle Retailers Grow Their Business

CEO & President of Ascent360, Scott Buelter, recently sat down with Heather Mason, President of the...

What is an RFM Score and What Does It Tell You About Your Customers?

At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by...

Holiday Marketing Best Practices

It may not be considered the “holiday season” just yet, but marketers should be taking advantage of...

Loyalty Program vs Loyalty Marketing: Which One is Right for You?

Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For...

4 Reasons Segmentation is Critical to Your Email Marketing Strategy

Email marketing has shifted significantly in the last decade and many traditional methods simply...

How To Drive More Meaningful In-Store & Online Traffic

There are a lot of ways to communicate with your customers, but the key element is communicating...

5 Lesser-Known Secrets to Successful Email Marketing

Email marketing continues to be one of the most cost-effective ways to reach your audience,...

How Specialty Retailers Can Reel In More Customers

Recently, Scott Buelter, CEO of Ascent360, sat down with Lee Miller of FISH307 to discuss the...