Customer Data Platform Vs. Customer Relationship Management Software

Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech...

Understanding The Ascent360 Customer Analytics Tool

From data to dashboards, our customer analytics tool enables a brilliant analytical experience that...

How To Use Data To Identify Your Best Customers

Quantity Or Quality? Imagine placing an ad in a newspaper or online of your most ideal customer....

How Ascent360 And A Customer Data Platform Can Power Your 2018 Growth

Power Your 2018 Growth Are you looking into 2018 desiring to power your company’s growth, but not...

New Download: The Marketing Playbook Guide

Download It Here! With a limited amount of time and resources, it is hard for companies to know...

What Do Customers Really Want?

Loyalty And Customer Engagement Did you know that likely 20% of your customers make up 80% of your...

How To Prioritize Your Marketing Time

You are probably running a hundred miles a minute, especially during the holiday season. So,...

The Difference Between A CDP And An ESP

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic...

The Holiday Present Companies Want: Data They Can Use

When you think about marketing to prospects and customers around the holidays, you probably don’t...

How To Maximize Your Black Friday & Cyber Monday Sales

Black Friday, Cyber Monday Best Practices Two of the most important holiday shopping days of the...