Ascent360 Blog

How Collecting the Right Data Creates a More Engaging Customer Experience

There is no question that “batch and blast” email marketing is becoming increasingly less effective...

The Importance of Capturing Quality Data

Data can tell powerful stories and can enable an organization to produce amazing results, but only...

The Benefits of Audience Segmentation for Email Marketing

Marketers today understand the importance of customer segmentation. The problem is that effectively...

How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

What bike would you choose for a ride with really steep hills or climbs; an old-school 10-speed...

Four Best Practices to Optimize Email Deliverability

Email is a beloved channel. In fact, upwards of 90% of marketers rely on email to distribute...

Customer Journey Mapping for Email: Why it’s Critical and How to Start

Aligning your marketing to the customer journey is a frequent topic in webinars, marketing...

How Ascent360 Helps Maintain Customer Consent Preferences

It is not a surprise that people do not like to receive unsolicited email communication. Sending...

A Jewelry Retailers Guide to Data Driven Marketing

The retail landscape shifted dramatically under jewelry retailers’ feet in the past year. Between...

The Bike Shop Fuels Customer Growth with Ascent360

2020 proved to be a big a year of tremendous growth for the Calgary-based bike retailer, The Bike...

Introducing A360 Plays: Automated Campaigns for B2C Marketers

Most marketers know that targeted, personalized, and timely messages drive higher engagement,...