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Ascent360 (2)

What is an RFM Score and What Does It Tell You About Your Customers?

At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by...

Holiday Marketing Best Practices

It may not be considered the “holiday season” just yet, but marketers should be taking advantage of...

Loyalty Program vs Loyalty Marketing: Which One is Right for You?

Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For...

4 Reasons Segmentation is Critical to Your Email Marketing Strategy

Email marketing has shifted significantly in the last decade and many traditional methods simply...

How To Drive More Meaningful In-Store & Online Traffic

There are a lot of ways to communicate with your customers, but the key element is communicating...

5 Lesser-Known Secrets to Successful Email Marketing

Email marketing continues to be one of the most cost-effective ways to reach your audience,...

How Specialty Retailers Can Reel In More Customers

Recently, Scott Buelter, CEO of Ascent360, sat down with Lee Miller of FISH307 to discuss the...

CRM or CDP? Which One Does Your Business Need

Customer Relationship Management (CRM) and Customer Data Platform (CDP) are terms that are used...

Top 3 Campaigns All Resorts Should Be Using Year-Round

Ski and four-season resorts have a distinctive set of systems and databases, transactions, and...

Retailer Roadmap: Turn More Prospects into Customers

Creating a prospect conversion journey can be quite simple, but only if you’re using the right...